Building Brand Awareness for your Tech Company

Kathryn Strachan, Managing Director, Copy House

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It can be challenging for tech companies to sell their products to a customer that is unfamiliar with their technology. Educating the market on the benefits of your offering is essential — but where do you start and what should be your approach? Kathryn Strachan, MD of Copy House, explains what innovative tech companies can do to stand out to attract new customers. The audience will walk away with three key actions they can take to boost brand visibility and generate new leads.

Kathryn Strachan is the Managing Director and Head of Copy at Copy House Ltd., a content marketing agency specialising in technology and FinTech content.

Kathryn launched Copy House in April 2019 after working in-house at digital agencies and then successfully running a freelance copywriting business. Her copywriting business quickly transformed into a content marketing agency with a seven person team and globally renowned clients including Klarna, Travelex, Cigna and Lloyds Bank.

Kathryn’s unique approach to employee management has allowed her to build a positive workplace culture and thriving organisation. As the Managing Director, she oversees the company’s daily operations and keeps the team working hard towards their shared goal of ‘creating a world where deep tech isn’t scary or confusing.’

When she’s not managing her team, Kathryn runs several SEO and copywriting workshops and training courses including the acclaimed 11-week Ultimate SEO & Copywriting Course.

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13.20

 

Session 4

Ten Traits that Differentiate the most Trusted Advisors

Getting value from data – productionising data science

Innovating with Immigration.

 

Austen Mulinder

Dr James McMinn

Jamie Kerr

14.10

 

Session 5

Overcoming and handling bias in data: ethical and practical considerations 

Building brand awareness for your tech company 

Start up, scale up

(fun)ctionality

Navigating Venture Capital

Olivia Gambelin, Joseph Crispell

Kathryn Strachan

Peter Proud

Brian Baglow

Paul Neeson and Andrew Noble

15.30

Session 6

A Fyne future for graphical development

Launching terrestrial tech into the space marketplace

Tales from the Crypt(o)

Serverless Architecture

 

Andrew Williams


Dr David Alexander

Matt Summers

Julian Wood

16.15

 

Closing Keynote

Steve Guggenheimer, Corporate Vice President – AI & ISV Engagement at Microsoft Corporation 

17.15

Young Software Engineer of the Year Awards

The YSE Awards recognise the best undergraduate software projects, drawn from across all students studying computing science and software engineering in Scotland.

ScotSoft2020 dated -01
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